We Are Not Friends

We Are Not Friends (WANF) was founded in Barcelona in 2021 to connect contemporary design with timeless stories from the past. WANF is a fashion and lifestyle brand that celebrates creativity, craftsmanship
and community connection.

Design that tells stories
Each WANF collection reflects a thorough research process. From old magazines to current fashion blogs, the team seeks classic references to create a unique and modern narrative. This approach combines
traditional craftsmanship with innovation, emphasizing quality and detail in each piece.
True to its pillars of culture, research, design, and community, the brand is dedicated to local production and collaboration with artists from different disciplines, promoting creative synergies that enrich each collection.

Inspired by the Urahara Movement
WANF draws inspiration from the Urahara Movement, which emerged in Tokyo's Harajuku district in the late 90s. This movement represented a form of free expression before the digital age, and it inspires WANF to create a space
where personal ideas and stories stimulate creativity.
The brand fosters a global community of curious individuals, passionate about exploring cultures, artistic expressions, and unconventional paths, encouraging them to embrace what truly defines them.